For Broadcasters

NEXTGEN TV Deployment Map

NEXTGEN TV Deployments

See current NEXTGEN TV market deployments by city, from



RUN3TV is a TV web platform for broadcasters that leverages NEXTGEN TV’s ATSC 3.0 A/344 Interactive Broadcast Standard. This enables broadcasters to develop interactive applications that enhance the viewing experience in local news, sports, and entertainment.

Host Station Manual

Host Station Manual

The Host Station Manual is a resource, based on experiences in the Phoenix Model Market, for stations that have been designated as a host for ATSC 3.0 broadcasts.

What’s New:

  • Update – Used proper CTA reference notation for “NEXTGEN TV”
  • **New – The number of ATSC-3 Services Signaled Simultaneously
  • Update – Advanced Setup Details in Additional Advanced Setups for Subsequent Years
  • Update – Broadcaster Application and RUN3TV Framework
  • **New – Configuration of Three Particularly Important Signaling Attributes
  • **New – Resources for IMSC1 Closed Captioning
  • **New – Configuration of Three Particularly Important Signaling Attributes
  • **New – Transmission Antenna Polarization in NEXTGEN TV
  • **New – NEXTGEN TV Receiver Overview
  • Many other corrections and updates to many sections with editorial, word-use, formating, spelling and content corrections.
SFN FIeld Test

Single Frequency Network (SFN) Report

The Single Frequency Network (SFN) capability of next-generation television can help TV broadcasters greatly enhance robust reception of broadcast TV signals, according to the latest field trials of SFN technology recently completed as part of Phoenix Model Market testing.  Download the 2021 report, below.

Explanatory Video

This short explanatory video provides more information about why collaboration will be key for the transition from ATSC 1.0 to ATSC 3.0, with an easy to understand explanation of how channel sharing might work in TV market.

Summer 2020 Webinar Series

Summer 2020 Webinar Series

Based on the experience gained during the last two years of operating the Phoenix Model Market Station, this series of webinars will provide instruction to help station and technology management personnel in converting local markets to next-generation TV, powered by ATSC 3.0.

Webinar recordings are available below and are only for broadcasters and tech partners. Please message us at for password information.