Newsroom
Advanced HDR by Technicolor Officially Joins the Pearl ATSC 3.0 Converter Box Program
Washington, D.C. - June 2, 2026 – Advanced HDR by Technicolor announced its participation today in the Pearl TV NEXTGEN TV Converter Box Program, a new initiative unveiled at the 2026 CES Show to support the development of affordable, ATSC 3.0-enabled converter boxes...
Broadcasting Industry Launches NEXTGEN TV Converter Box Program to Deliver Low-Cost Upgrade Option For Millions of Over-The-Air TV Viewers
LAS VEGAS, NV – April 16, 2026 – America’s broadcasters are launching a new program designed to provide millions of American viewers with options for a low-cost, easy way to upgrade their TV viewing to NEXTGEN TV. The NEXTGEN TV Converter Box Program is now open to...
81% of Over-the-Air Viewers Would Purchase a NEXTGEN TV Converter Box to Preserve Access to Free Local Television
New Research Shows Antenna Audience Is Expanding with a Growing Segment of Tech-Savvy “Omni-Viewers” WASHINGTON, D.C. – March 18, 2026 – A new national study of over-the-air television viewers finds strong interest in an affordable NEXTGEN TV converter box, with 81%...
Pearl TV Launching Affordable NEXTGEN TV Converter Box Program to Support Consumer Transition to ATSC 3.0
LAS VEGAS, NV – January 2, 2026 – As the Federal Communications Commission considers next steps on the nation’s transition to ATSC 3.0 television broadcasting, Pearl TV today announced the NEXTGEN TV Converter Box Program, an industry-led effort focused on ensuring...
BROADCASTERS EXPANDING REACH OF NEXTGEN TV FEATURES WITH ENHANCED VIDEO, AUDIO, INTERACTIVITY, AND NEW CONTENT
Spring Sports Serve as Showcase for Service Upgrades Available to Viewers in 86 Million Households LAS VEGAS, April 3, 2025 – Just as all eyes are glued on the college basketball championships, viewers watching games in NEXTGEN TV are experiencing how enhanced...