NEXTGEN TV CONTINUES ITS MOMENTUM AND CONSUMER ADOPTION WITH LAUNCH OF NEXTGEN TV HOLIDAY BRAND MARKETING CAMPAIGN
NEXTGEN TV is Now Broadcasting in 34 Markets and Projected to Reach 45% of U.S. Households by the End of the Year, Reaffirming the Future of Television Has Arrived WASHINGTON D.C. (Nov. 18, 2021)—Pearl TV, a business organization of U.S. broadcast companies, today...
HOWARD UNIVERSITY NEXTGEN TV BROADCAST COLLABORATIVE’ BRINGING ATSC 3.0 SERVICE TO NATION’S CAPITAL IN LANDMARK PROJECT INVOLVING BROADCASTERS, EDUCATORS, PROFESSIONAL EQUIPMENT AND CONSUMER TECHNOLOGY COMPANIES
An expansive collaborative effort is now underway to launch NEXTGEN TV service in the nation’s capital, with the academic resources and technical prowess of Howard University’s WHUT serving as the host station for ATSC 3.0 broadcasts for five local affiliate stations of national broadcast networks.
LATEST PHOENIX FIELD TESTING HIGHLIGHTS ABILITY OF NEXTGEN TV SINGLE FREQUENCY NETWORK TRANSMISSIONS TO FILL HOLES IN RECEPTION, BOOST COVERAGE, OPEN DOOR FOR FUTURE OPPORTUNITIES
The Single Frequency Network (SFN) capability of next-generation television can help TV broadcasters greatly enhance robust reception of broadcast TV signals, according to a report on the latest field trials of SFN technology recently completed as part of Phoenix Model Market testing.
NEW YORK – April 6, 2021 – New NEXTGEN TV advertising, with a debut introduction in late 2020 on local television stations, is resonating strongly with consumers. The marketing campaign began in November 2020 and ran through the holiday season in five U.S. TV...
SONY FIELD TESTS SHOW ATSC 3.0 TV BROADCASTING TO VEHICLES IS IDEAL FOR SOLID RECEPTION IN DIFFICULT “ON THE MOVE” CONDITIONS
California Canyons, Arizona Mountains No Match for Infotainment and Non-Real-Time Transmissions from Local TV broadcasters with Robust Automotive Mode Ideal for Vehicle Software and Navigation Updates SAN DIEGO – February 11, 2021 – Newly released field testing done...