Anne SchelleManaging Director

Anne Schelle (pronounced SHELL-ee) is Managing Director of Pearl TV, a business organization of broadcast TV companies with a shared interest in exploring forward-looking opportunities, including innovative ways of promoting local TV content and developing digital media and wireless platforms for the broadcast industry. Pearl TV companies reach more than two-thirds of the U.S. population with more than 300 local TV stations operated by Pearl TV members.

Anne is a board member of the Advanced Television Systems Committee (ATSC) and she has more than two decades of wireless
and media industry experience.  Schelle was founder and President of APS Connext LLC, providing senior-level advisory services to some of the nation’s largest public media companies focused on the future of digital media.

An innovator who is comfortable advising established companies and startups, Schelle served previously as senior advisor to the National Association of Broadcasters and as Executive Director of the Open Mobile Video Coalition, where she led outreach efforts by broadcasters to introduce Mobile TV services.

Anne was a founding management team member for several companies, including the nation’s first commercial digital cellular network (American Personal Communications, dba Sprint Spectrum) and also xDSL Networks (a competitive local exchange carrier.)

She also served as manager of business development at LCC Inc., a cellular engineering consulting firm, and was a financial analyst for McCaw Cellular Communications, MCI/Airsignal. She is also a past venture partner and CEO of Acta Wireless and served as Vice Chairman of the Mobile Marketing Association’s North American Board.  Anne was founding chair of the Mobile Marketing Association’s video committee and is also a member of the advisory board of the Johns Hopkins Whiting School of Engineering for Professionals.