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Pearl TV Introduces a FastTrack Program Enabling Consumers to Upgrade Their Television Sets to Receive NEXTGEN TV

by Katy Barnhart | Oct 18, 2022

WASHINGTON—Oct. 18, 2022—At NAB Show New York, Pearl TV, the coalition of U.S. broadcast companies transitioning to NEXTGEN TV, today announced it has developed a FastTrack program to accelerate development and retail availability of low-cost upgrade accessory...

Pearl TV Adds Digital Monetization Capabilities to NEXTGEN TV

by Katy Barnhart | Oct 18, 2022

WASHINGTON —Oct. 18, 2022— At NAB Show New York, Pearl TV, the coalition of U.S. broadcast companies transitioning to NEXTGEN TV, today announced expanded support for digital video advertising technology in its Web TV platform, RUN3TV. It brings digital advertising...
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Recent News

  • Broadcasting Industry Launches NEXTGEN TV Converter Box Program to Deliver Low-Cost Upgrade Option For Millions of Over-The-Air TV Viewers April 16, 2026
  • 81% of Over-the-Air Viewers Would Purchase a NEXTGEN TV Converter Box to Preserve Access to Free Local Television March 18, 2026
  • Pearl TV Launching Affordable NEXTGEN TV Converter Box Program to Support Consumer Transition to ATSC 3.0 January 2, 2026
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