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81% of Over-the-Air Viewers Would Purchase a NEXTGEN TV Converter Box to Preserve Access to Free Local Television

by Katy Barnhart | Mar 18, 2026

New Research Shows Antenna Audience Is Expanding with a Growing Segment of Tech-Savvy “Omni-Viewers” WASHINGTON, D.C. – March 18, 2026 – A new national study of over-the-air television viewers finds strong interest in an affordable NEXTGEN TV converter box, with 81%...

Pearl TV Launching Affordable NEXTGEN TV Converter Box Program to Support Consumer Transition to ATSC 3.0

by Katy Barnhart | Jan 2, 2026

LAS VEGAS, NV – January 2, 2026 – As the Federal Communications Commission considers next steps  on the nation’s transition to ATSC 3.0 television broadcasting, Pearl TV today announced the NEXTGEN TV Converter Box Program, an industry-led effort focused on ensuring...

BROADCASTERS EXPANDING REACH OF NEXTGEN TV FEATURES WITH ENHANCED VIDEO, AUDIO, INTERACTIVITY, AND NEW CONTENT

by Katy Barnhart | Apr 3, 2025

Spring Sports Serve as Showcase for Service Upgrades Available to Viewers in 86 Million Households LAS VEGAS, April 3, 2025 – Just as all eyes are glued on the college basketball championships, viewers watching games in NEXTGEN TV are experiencing how enhanced...

LOCAL TV BROADCASTERS WELCOME ADDITIONAL NEXTGEN TV DEVICES, NEW INTERACTIVE CHANNELS, AND ENHANCED PROGRAMMING FOR NEXTGEN TV SERVICES

by Katy Barnhart | Jan 3, 2025

Transition to NEXTGEN TV Picks Up Steam with Expanded Device and Channel Offerings, New Promotions Washington, D.C. – January 3, 2025 – With 76% of U.S. households now able to receive a NEXTGEN TV broadcast signal, America’s local TV broadcasters are hailing the...

BROADCAST NEXTGEN TV REACHES DEPLOYMENT MILESTONE AS NEW CONSUMER RECEIVERS ARE ANNOUNCED FOR NEXT-GENERATION VIEWING

by Katy Barnhart | Oct 8, 2024

Video Enhancements with High Dynamic Range Add Pop to the Picture and Built-in Application Adds “Program Re-Start” and Other Features  Third Year of On-Air NEXTGEN TV Promotional Campaign Expected to Reach Millions  October 7, 2024 – New York, NY – Now that NEXTGEN TV...

BROADCASTERS REACH OVER-THE-AIR HOUSEHOLD MILESTONE WITH RAMP UP OF ENHANCED VIDEO QUALITY AND INTERACTIVE APPLICATIONS

by Katy Barnhart | Jun 13, 2024

Household Reach of High Dynamic Range Broadcasts Tops 70 Million Homes; RUN3TV Broadcast Platform Powers New Interactivity Features June 13, 2024 – Washington, D.C. – America’s broadcasters are quickly launching new interactive services and enhanced picture and sound...
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Recent News

  • 81% of Over-the-Air Viewers Would Purchase a NEXTGEN TV Converter Box to Preserve Access to Free Local Television March 18, 2026
  • Pearl TV Launching Affordable NEXTGEN TV Converter Box Program to Support Consumer Transition to ATSC 3.0 January 2, 2026
  • BROADCASTERS EXPANDING REACH OF NEXTGEN TV FEATURES WITH ENHANCED VIDEO, AUDIO, INTERACTIVITY, AND NEW CONTENT April 3, 2025
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