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Pearl TV Business Alliance Congratulates Federal Communications Commission on Historic Next-Gen TV Decision

by Pearl | Nov 16, 2017

Broadcasters Moving Quickly to Bring Next-Generation Television to Viewers Washington, D.C. – Thursday, Nov. 16, 2017 – Pearl TV, a broadcasting business group that represents more than 360 network-affiliated stations, today congratulated the Federal Communications...

BROADCASTERS ANNOUNCE “MODEL MARKET” IN PHOENIX FOR NEXT-GENERATION ATSC 3.0 BROADCAST TELEVISION

by Pearl | Nov 15, 2017

10 Stations, Seven Broadcasters Representing Major Networks, Affiliates, and Independent Stations Working Together On “Beta” Launch of New Broadcast Services Washington, D.C. – Tuesday, Nov. 14, 2017 – Forming the first collaborative single-market effort to plan for...

Pearl TV Applauds FCC Draft Action Approving Voluntary Transmission of Next-Generation Digital TV

by Pearl | Oct 27, 2017

Washington, D.C. – Oct. 27, 2017 – An alliance of eight of the largest broadcast companies in the United States today lauded the draft released by the Federal Communications Commission of a decision permitting broadcasters to voluntarily transmit next-generation...

PEARL TV BUSINESS ALLIANCE COLLABORATES WITH FOX, NBC, AND UNIVISION TO TEST VERANCE BROADCAST WATERMARKING FOR NEXT-GENERATION TELEVISION

by Pearl | Apr 4, 2017

Washington, D.C – April 4, 2017 – An on-air test is now underway of new digital broadcasting technology that will help broadcasters tailor content to viewers and better measure audience activity. The test is a collaboration between the Pearl TV business alliance, FOX,...

Pearl TV Business Alliance Applauds FCC Proposed Rulemaking to Authorize Next Generation TV Broadcasts

by Pearl | Feb 2, 2017

Washington, D.C. – February 2, 2017 — Pearl TV today applauded the Federal Communications Commission’s publication of a draft proposed rulemaking that would authorize television broadcasters to deploy on a voluntary basis the next generation, IP-based TV...

Lotame Expands Audience Targeting Capabilities to Broadcast Television

by Pearl | Nov 30, 2016

Follows successful testing by Pearl TV members’ broadcast TV stations NEW YORK, NY – (Marketwired – November 30, 2016) – Lotame, the leading independent data management platform and most trusted and comprehensive data exchange, today announced the availability of the...
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Recent News

  • Broadcasting Industry Launches NEXTGEN TV Converter Box Program to Deliver Low-Cost Upgrade Option For Millions of Over-The-Air TV Viewers April 16, 2026
  • 81% of Over-the-Air Viewers Would Purchase a NEXTGEN TV Converter Box to Preserve Access to Free Local Television March 18, 2026
  • Pearl TV Launching Affordable NEXTGEN TV Converter Box Program to Support Consumer Transition to ATSC 3.0 January 2, 2026
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