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Auton Clocks New Connected Car Achievements with ATSC 3.0 Standard, a Reliable and Robust Distribution Pipe to Vehicles, at Motown 3.0 Test Track

by Dave Folsom | Jun 7, 2022

Transformative advances in core TV broadcast technologies made possible by ATSC 3.0 can deliver infotainment and IP data services to an infinite number of vehicles simultaneously, as well as to the displays and devices in them—whether on-the-go or in the garage...

Pearl TV, MediaTek Introduce ‘FastTrack to NEXTGEN TV’—A Platform That Speeds Development and Time to Market of New Smart TVs and Devices

by Dave Folsom | Apr 23, 2022

Pearl TV, MediaTek Introduce ‘FastTrack to NEXTGEN TV’—A Platform That Speeds Development and Time to Market of New Smart TVs and Devices  MediaTek’s multimedia expertise will provide television device manufacturers with a streamlined and economical entry into the...

Pearl TV Launches RUN3TV, a New TV Web Platform That Brings Interactive Experiences and Streaming Content To Over-the-Air Viewers for the First Time

by Dave Folsom | Apr 23, 2022

Pearl TV Launches RUN3TV, a New TV Web Platform That Brings Interactive Experiences and Streaming Content To Over-the-Air Viewers for the First Time Built by Broadcasters for Broadcasters, the RUN3TV Platform Enables Interactive Content to be Easily Deployed Across...

2021 NEXTGEN TV MARKETING CAMPAIGN SHOWS INCREASING CONSUMER INTEREST AND PURCHASE INTENT

by Dave Folsom | Mar 31, 2022

New debut of Dolby ads also boosts consumers’ overall perception of and intent to purchase NEXTGEN TVs WASHINGTON, March 30, 2022 – New NEXTGEN TV advertising, including Dolby commercials from its latest marketing campaign which debuted on local television stations...
NEXTGEN TV REAFFIRMS THE FUTURE OF BROADCAST TELEVISION IS HERE HIGHLIGHTING SIGNIFICANT INDUSTRY MOMENTUM AT CES

NEXTGEN TV REAFFIRMS THE FUTURE OF BROADCAST TELEVISION IS HERE HIGHLIGHTING SIGNIFICANT INDUSTRY MOMENTUM AT CES

by Dave Folsom | Jan 5, 2022

Hisense Joins as the Newest Manufacturer of NEXTGEN TV Receivers and Announces Three New Models for Retail in 2022 MediaTek Signs Partnership Test Agreement With NEXTGEN TV to Speed Development and Time to Market of New Receivers Motown 3.0 Test Track Achieves New...

NEXTGEN TV CONTINUES ITS MOMENTUM AND CONSUMER ADOPTION WITH LAUNCH OF NEXTGEN TV HOLIDAY BRAND MARKETING CAMPAIGN

by Dave Folsom | Nov 18, 2021

NEXTGEN TV is Now Broadcasting in 34 Markets and Projected to Reach 45% of U.S. Households by the End of the Year, Reaffirming the Future of Television Has Arrived WASHINGTON D.C. (Nov. 18, 2021)—Pearl TV, a business organization of U.S. broadcast companies, today...
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Recent News

  • BROADCASTERS EXPANDING REACH OF NEXTGEN TV FEATURES WITH ENHANCED VIDEO, AUDIO, INTERACTIVITY, AND NEW CONTENT April 3, 2025
  • LOCAL TV BROADCASTERS WELCOME ADDITIONAL NEXTGEN TV DEVICES, NEW INTERACTIVE CHANNELS, AND ENHANCED PROGRAMMING FOR NEXTGEN TV SERVICES January 5, 2025
  • BROADCAST NEXTGEN TV REACHES DEPLOYMENT MILESTONE AS NEW CONSUMER RECEIVERS ARE ANNOUNCED FOR NEXT-GENERATION VIEWING October 8, 2024

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