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Pearl TV Introduces a FastTrack Program Enabling Consumers to Upgrade Their Television Sets to Receive NEXTGEN TV

by Katy Barnhart | Oct 18, 2022

WASHINGTON—Oct. 18, 2022—At NAB Show New York, Pearl TV, the coalition of U.S. broadcast companies transitioning to NEXTGEN TV, today announced it has developed a FastTrack program to accelerate development and retail availability of low-cost upgrade accessory...

Pearl TV Adds Digital Monetization Capabilities to NEXTGEN TV

by Katy Barnhart | Oct 18, 2022

WASHINGTON —Oct. 18, 2022— At NAB Show New York, Pearl TV, the coalition of U.S. broadcast companies transitioning to NEXTGEN TV, today announced expanded support for digital video advertising technology in its Web TV platform, RUN3TV. It brings digital advertising...

NEXTGEN TV Advances as Hisense’s Lineup of NEXTGEN TVs Come to Retail With Sharp Focus on Consumer Education

by Dave Folsom | Aug 24, 2022

WASHINGTON D.C., — Aug. 24, 2022—Pearl TV, the coalition of U.S. broadcasters transitioning to NEXTGEN TV, today announced new NEXTGEN TV models from Hisense. Its U7H and U8H, are now available at retail, starting at $799 MSRP. Hisense joins manufacturers—Sony,...

Auton Clocks New Connected Car Achievements with ATSC 3.0 Standard, a Reliable and Robust Distribution Pipe to Vehicles, at Motown 3.0 Test Track

by Dave Folsom | Jun 7, 2022

Transformative advances in core TV broadcast technologies made possible by ATSC 3.0 can deliver infotainment and IP data services to an infinite number of vehicles simultaneously, as well as to the displays and devices in them—whether on-the-go or in the garage...

Pearl TV, MediaTek Introduce ‘FastTrack to NEXTGEN TV’—A Platform That Speeds Development and Time to Market of New Smart TVs and Devices

by Dave Folsom | Apr 23, 2022

Pearl TV, MediaTek Introduce ‘FastTrack to NEXTGEN TV’—A Platform That Speeds Development and Time to Market of New Smart TVs and Devices  MediaTek’s multimedia expertise will provide television device manufacturers with a streamlined and economical entry into the...

Pearl TV Launches RUN3TV, a New TV Web Platform That Brings Interactive Experiences and Streaming Content To Over-the-Air Viewers for the First Time

by Dave Folsom | Apr 23, 2022

Pearl TV Launches RUN3TV, a New TV Web Platform That Brings Interactive Experiences and Streaming Content To Over-the-Air Viewers for the First Time Built by Broadcasters for Broadcasters, the RUN3TV Platform Enables Interactive Content to be Easily Deployed Across...
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Recent News

  • Broadcasting Industry Launches NEXTGEN TV Converter Box Program to Deliver Low-Cost Upgrade Option For Millions of Over-The-Air TV Viewers April 16, 2026
  • 81% of Over-the-Air Viewers Would Purchase a NEXTGEN TV Converter Box to Preserve Access to Free Local Television March 18, 2026
  • Pearl TV Launching Affordable NEXTGEN TV Converter Box Program to Support Consumer Transition to ATSC 3.0 January 2, 2026
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