NEW YORK & LOS ANGELES–(BUSINESS WIRE)–The Mobile Content Venture (MCV) and Univision Television Group today announced Univision will join the network of broadcasters deploying Dyle™, the consumer-facing brand representing live mobile television, in the Los Angeles (KMEX) and Miami (WLTV) markets. MCV is a joint-venture dedicated to facilitating a national mobile content service that delivers live television to mobile devices.
“The addition of Univision stations reinforces the consumer appetite for live TV on mobile devices and ensures Dyle will reach a key Hispanic audience, who over-index in mobile content usage.”
Joining the more than 70 U.S. stations, including Pearl Mobile DTV (Belo Corp., Cox Media Group, E.W. Scripps Co., Gannett Broadcasting, Hearst Television Inc., Media General Inc., Meredith Corp., Post-Newsweek Stations Inc. and Raycom Media), as well as NBC, Telemundo, Fox, Bahakel and ION Television, which have previously announced plans to enable their stations to transmit a mobile broadcast, Univision will enable registered Dyle users to watch live Univision broadcasts on mobile devices in two of the largest U.S. Hispanic markets. Today, Univision stations in Los Angeles and Miami are among the top-rated stations in the market among adults 18 to 34 and 18 to 49. In addition, Univision will be implementing standards-based conditional access and will be fully compatible with the Dyle mobile application.
“As the Dyle mobile TV footprint continues to expand, we are especially pleased to see the leading Spanish-language media networks support the Dyle consumer launch in 2012,” said Salil Dalvi and Erik Moreno, co-GM’s of MCV. “The addition of Univision stations reinforces the consumer appetite for live TV on mobile devices and ensures Dyle will reach a key Hispanic audience, who over-index in mobile content usage.”
“Our participation in MCV speaks to our commitment to making the most popular content for Hispanic Americans available to our audiences across platforms,” said Kevin Cuddihy, President of Univision Television Group.
In 2011, MCV expects to offer the mobile video service on more than 72 stations in 32 markets, reaching 50 percent of the U.S. population. The markets include: New York, Los Angeles, Chicago, Philadelphia, San Francisco, Dallas, Washington D.C., Atlanta, Houston, Detroit, Tampa, Phoenix, Minneapolis, Orlando, Portland, Cincinnati, Greenville, West Palm Beach, Birmingham, Knoxville, Miami, Las Vegas, Denver, St. Louis, Cleveland, Charlotte, Seattle, Raleigh, Kansas City, Columbus, Tulsa and Montgomery.
About Mobile Content Venture
Mobile Content Venture (MCV) is a joint-venture comprising 12 major broadcast groups, including Belo Corp., Cox Media Group, E.W. Scripps Co., Gannett Broadcasting, Hearst Television Inc., Media General Inc., Meredith Corp., Post-Newsweek Stations Inc. and Raycom Media, all of which are part of the standalone entity known as Pearl Mobile DTV, LLC, as well as Fox, ION Television, and NBC. MCV aims to facilitate the development of a new national mobile digital television service by utilizing existing broadcast spectrum to enable member companies to deliver content to mobile devices, including live and on-demand video, local and national news from print and electronic sources, as well as sports and entertainment programming. For more information go to www.themcv.com
About Univision Communications Inc
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching 97% of U.S. Hispanic households; TeleFutura Network, a general-interest Spanish-language broadcast television network reaching 88% of U.S. Hispanic households; Univision Cable Networks, including Galavisión, the country’s leading Spanish-language cable network, and a suite of six cable offerings – De Película, De Película Clásico, Bandamax, Ritmoson, Telehit and Clásico TV; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company’s platforms; Univision Local Media, which owns and/or operates 62 television stations and 70 radio stations in major U.S. Hispanic markets and Puerto Rico; Univision Interactive Media, a network of national and local online and mobile sites including Univision.com, which continues to be the #1 most-visited Spanish-language website among U.S. online Hispanics, Univision Móvil, a longstanding industry-leader with unique, relevant mobile products and services, and Univision Partner Group, a specialized advertising and publisher network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net.
Contacts
For Mobile Content Venture
Horn Group
Ben Billingsly, 646-202-9766
ben.billingsley@horngroup.com
or
Univision
Rosemary Mercedes, 212-455-5335
rmercedes@univision.net
or
For Pearl:
Brainerd Communicators
Nancy Zakhary, 212-986-6667
nancy@braincomm.com