Newsroom
Pearl TV Applauds FCC Draft Action Approving Voluntary Transmission of Next-Generation Digital TV
Washington, D.C. – Oct. 27, 2017 – An alliance of eight of the largest broadcast companies in the United States today lauded the draft released by the Federal Communications Commission of a decision permitting broadcasters to voluntarily transmit next-generation...
PEARL TV BUSINESS ALLIANCE COLLABORATES WITH FOX, NBC, AND UNIVISION TO TEST VERANCE BROADCAST WATERMARKING FOR NEXT-GENERATION TELEVISION
Washington, D.C – April 4, 2017 – An on-air test is now underway of new digital broadcasting technology that will help broadcasters tailor content to viewers and better measure audience activity. The test is a collaboration between the Pearl TV business alliance, FOX,...
Pearl TV Business Alliance Applauds FCC Proposed Rulemaking to Authorize Next Generation TV Broadcasts
Washington, D.C. – February 2, 2017 -- Pearl TV today applauded the Federal Communications Commission’s publication of a draft proposed rulemaking that would authorize television broadcasters to deploy on a voluntary basis the next generation, IP-based TV broadcasting...
Lotame Expands Audience Targeting Capabilities to Broadcast Television
Follows successful testing by Pearl TV members’ broadcast TV stations NEW YORK, NY – (Marketwired – November 30, 2016) – Lotame, the leading independent data management platform and most trusted and comprehensive data exchange, today announced the availability of the...
Broadcasters and Supporting Industry Release Implementation and Planning Guide for Transition to ATSC 3.0
“Living Document” Summarizes What Stations Need to Consider for Next-Gen TV Planning Washington, D.C., October 12, 2016 -- Station groups representing nearly 400 U.S. TV broadcasters and a host of broadcasting equipment and service suppliers are releasing a...