Newsroom
NEW NEXTGEN TV MARKETING CAMPAIGN HITS A HOME RUN WITH CONSUMERS
NEW YORK – April 6, 2021 – New NEXTGEN TV advertising, with a debut introduction in late 2020 on local television stations, is resonating strongly with consumers. The marketing campaign began in November 2020 and ran through the holiday season in five U.S. TV...
SONY FIELD TESTS SHOW ATSC 3.0 TV BROADCASTING TO VEHICLES IS IDEAL FOR SOLID RECEPTION IN DIFFICULT “ON THE MOVE” CONDITIONS
California Canyons, Arizona Mountains No Match for Infotainment and Non-Real-Time Transmissions from Local TV broadcasters with Robust Automotive Mode Ideal for Vehicle Software and Navigation Updates SAN DIEGO – February 11, 2021 – Newly released field testing done...
Pearl TV and Phoenix Model Market Partners Update on NEXTGEN TV for CES 2021
2021 will bring more markets, more models, and more innovations for consumers as NEXTGEN TV expands to reach more of America. Get the details on what’s ahead for broadcasters and viewers. Event Speakers: Anne Schelle; Managing Director for Pearl TV John Taylor; Senior...
Pearl TV Broadcasters Laud FCC Decision on Distributed Television Systems (DTS) as One Way to Speed NextGen TV Deployment, Enhance Reception and Services for Viewers
Washington, D.C. – January 19, 2021 – The Pearl TV broadcaster business group today applauded the decision by the Federal Communications Commission to give broadcasters more flexibility when using a Distributed Television System (DTS) for NEXTGEN TV broadcasts using...
MORE BROADCAST MARKETS, MORE RECEIVER OPTIONS, MORE INNOVATIONS WILL DRIVE NEXT STEPS IN NEXTGEN TV DEPLOYMENT
Washington, D.C. – January 7, 2021 – On the heels of the initial rollout of NEXTGEN TV broadcasting that has now reached more than 20 cities and 80 TV stations, America’s broadcasters are now planning a push this year that will initiate next-generation ATSC 3.0 service in nearly 20 more cities by the end of the summer. Pearl TV, a business group comprised of owners of more than 750 broadcast stations, and the Phoenix Model Market partners announced the plans today in the lead-up to the virtual 2021 CES®.